Edsel.com Gallery: Edsel Dealerhship Items

Edsel.com Gallery
At your Edsel Dealer

Click images to enlarge.

	Mike Brogan sent in photos of the following rare Edsel dealer signage and accessories, which now adorn his Edsel barn, the Circle "E" Ranch.
		The upright Edsel dealership sign is almost nine feet tall and is double-sided, with fluorecent light that is quite rare. It was a secondary sign made for a rear or side door. The body is regular steel as opposed to stainless.
		The double-sided neon dealership sign is five feet in diameter and was regarded as the "medium"-size sign.
		The tools are a complete set of dealer tools that I purchased several years ago from Bernie Gentz of Wisconsin.
	This Edsel Division clock is a Telechron that was quite common in dealer showrooms.
	This one is a custom made Cleveland Clock, 27 inches in diameter with the Greenlight Service marquee. The sign attached was for indoor dislay and is paper. I got this sign years ago from Dale Rapp of Illinois when I learned the Tele-touch trade from him. I have since sold it on ebay.

1960 Edsel $300 Allowance Certificate

Flash forward 35 years. Ron Clark Ford in Amarillo, Texas had a customer that brought in a rebate certificate and wanted to redeem it. As there was no expiration date, the customer successfully used this as a rebate towards a new 1995 Crown Victoria that he purchased. As the certificate is only valid when used by the original Edsel owner, its believed that this is the last known instance where a certificate was redeemed.

Shown here is the original hand-type envelope, the hand typed letter to the customer and the $300.00 Allowance Certificate number E198 that is also hand typed in the blanks. Because so much time had past (and after calls to both the regional office in Dallas and a call to Ford headquarters in Dearborn), the customer was given $600, and the dealership mounted and framed these historic papers for display.
(Thanks to Randy Clark for the images!)

Edsel Paperwork

	1959 Edsel Sales Receipt from E. M. Stivers in St. Louis, Missouri
	This is the window sticker from the same car sold at E. M. Stivers (VIN B9UC729823)
	1960 Edsel window sticker from Spitler-Demmer in Wayne, Michgan
	Reproduction 1959 Edsel window sticker from an online auction
	All your Edsel's paperwork fit into the handy glove box folder.

In the Showroom

	Choose a flyer from the rack, like this on that explains the features and accessories of the 1959 Edsel.
	See how the 1959 Edsel's price compares to the competition, while I go talk to my manager about your figures.
	And don't forget this brochure to track how fuel efficient your new Edsel is!
	Leno Bassini's Corsair, at the McAuley Motors Edsel meet in Merced, California on June 10, 2000
	McAuley's; I know guys who would KILL for this!
	They'd also kill for one of these...
	...and one of these!

Dealership Promotional Items

	Edsel dealer license plate frames
	Some of Dave Sinclair's license plate frames
	MODERN EDSEL!
	Edsel dealer license plate frame from Wilson Edsel in Modesto, California.
	Roger Harmon Edsel, San Bernadino, California.
	Valley Mercury (and Edsel)
	Duca Edsel
	And take a look at his license plate... and an original dealer's frame!
	Edsel dealer scripts
	Gentilini Edsel Sales, Virginia, Minnesota. Seen on the back of a small series '58.
	Crosstown Motors, Rapid City, South Dakota. Seen on the back of a '59.
	Dealer script on a '60
	Dealer tag on one of the cars
	Need a light?
	From Phil Skinner: Key ring from Fred Jones Edsel, Oklahoma City, OK. These were mailed to customers with free ignition key blanks to be cut when they brought their Edsel in for servicing.
	Edsel dealer fob from Agnew Motors, Salem, Oregon. It's designed to hold nickels for parking meters.
	Broecker Motor Sales business card
	Schaffer Edsel Sales business card
	Krieger Edsel Sales business card

Available from the Edsel Parts Department

	Neat Edsel accessories
	Edsel polishing cloths
	Edsel Chrome Cleaner, part #B8E19522-A. Bottle is made of plastic.
	Edsel Porcelainize Liquid, Edsel part #B8E-19528-A. Glass bottle with paper label.
	Edsel touch-up paint sticks. Here we have '59 Edsel "Star Blue Metallic" and '58 Edsel "Powder Blue". '60 paint sticks had the Ford logo.
	Edsel Rubber Cement. This is pretty rare stuff. Part #B8E19563-A.
	An original "EDSEL" floor mat in a '59 Villager.

In the Dealer's Garage

	Just in case your mechanic left fingerprints on the wheel..
	Mechanic's patch, issued after the divisions merged
	And his trusty 1959 Mercury-Edsel-Lincoln Mechanic's Handbook